Site review · Marlow Tea Co. (fictional)

Ranked fixes

Eleven changes, sorted by how much they help real visitors. Start at the top: each one is small enough to finish in a day or less.

P1Fix this weekP2This monthP3Next quarter
55%of the list done
6 of 11fixes shipped
+46 of 64points recovered
0blockers leftAll P1 fixes shipped
All 11Performance 6Accessibility 4Search 1Sorted by priority, then gain
P1

Fix this week

Hurts most visitors today3 of 3 fixed
  1. 01P1

    Compress and resize the home page hero image

    The hero photo is 2.4 MB and drawn three times larger than it appears on screen.

    Performance1 hreffort+14pointsFixed
  2. 02P1

    Add text labels to the booking form fields

    Screen readers announce each field as "edit text" because the labels are only placeholders.

    Accessibility2 hrseffort+9pointsFixed
  3. 03P1

    Darken the pale grey body text

    Contrast is 3.1 to 1 on white; the guideline asks for at least 4.5 to 1.

    Accessibility30 mineffort+6pointsFixed
P2

Fix this month

Noticeable, not urgent3 of 5 fixed
  1. 04P2

    Load the chat widget after the page is ready

    The widget holds up the main thread for about 1.1 seconds on first load.

    Performance3 hrseffort+8pointsFixed
  2. 05P2

    Reserve space for every image

    Text jumps down the page when pictures arrive. Set width and height on each one.

    Performance1 hreffort+5pointsFixed
  3. 06P2

    Add visible keyboard focus outlines

    Tabbing through the menu shows no outline, so keyboard users lose their place.

    Accessibility2 hrseffort+4pointsFixed
  4. 07P2

    Preload the two main fonts

    Text flashes in a fallback font for a moment before the brand font loads.

    Performance2 hrseffort+3pointsOpen
  5. 08P2

    Put service page headings in order

    Headings jump from level 1 to level 4, which confuses page outlines.

    Accessibility1 hreffort+2pointsOpen
P3

Plan for next quarter

Worth doing, can wait0 of 3 fixed
  1. 09P3

    Replace the auto-rotating banner with a static one

    Moving content cannot be paused, and it hides the offer most visitors came for.

    Accessibility1 dayeffort+3pointsOpen
  2. 10P3

    Add opening hours to the page data

    Search results cannot show the shop hours, so people call to ask.

    Search2 hrseffort+2pointsOpen
  3. 11P3

    Cache unchanging files for a year

    Returning visitors download the same logo and styles on every visit.

    Performance1 hreffort+2pointsOpen